The advent of the web has exposed novel vistas for conducting business. As per a survey, India could have around 500 million internet surfers by 2017. This creates a remarkable opportunity for businesses to market their services to an evergrowing population of internet users.
The internet has taken alongside it newer means of marketing. Obviously, traditional marketing or outbound marketing methodologies that use TV and radio ads, banners, hoardings and print ads in newspapers, magazines, brochures along with other marketing collateral, usually do not work on the internet video production.
Inbound or internet marketing, is marketing on the internet or in the digital sphere. It requires into consideration things like page rankings in search engine searches, advertising on se’s, banner ads on other websites, marketing on social media, etc. These marketing campaigns are highly focused and target exactly the audience a particular business really wants to serve ads to.
The necessity to market services and products on the web has given rise to a fresh industry – the internet marketing industry. Digital marketing companies in India provide comprehensive digital marketing services for businesses. They often hire a specialist team of domain experts in search engine optimization (SEO), search engine marketing (SEM), social media marketing (SMM) and social media optimization (SMO).
A recent survey noted that 34% of the companies surveyed had an integrated digital online marketing strategy and 16% companies said they use internet marketing on / off. A staggering 50% of the respondents said they do not have a defined strategy for internet marketing. These numbers claim that you may still find businesses which have not been subjected to the awesome capabilities and powers of internet-based marketing .
It is imperative for Indian businesses, in particular, in this age to realize the importance of experiencing an integrated internet marketing strategy if they wish to survive in a highly frenzied and competitive market. Without the help of Digital Marketing Services, they flunk of creating a technique and face the dangers of seeing themselves become directionless. They will never know their online market share, their market share will be gained by existing and start-up competitors and they will never have a robust online proposition.
A Digital Marketing Company in India can help businesses harness the power of a robust web-based online marketing strategy. The utilization of novel platforms just like the social media can be quite a game changer as more and more people are using them to engage with brands. It really is an excellent spot to gain followers, engage with them and serve them relevant and helpful content. After they become loyal brand followers, targeted ads are served to them to convert them into customers.
Online marketing may be the present and the near future. Businesses staying away achieve this at their own risk. It’s worthwhile to climb on to the digital bandwagon while the time is right.